Olympic relay races are often won by teams whose members do not have the fastest aggregate times. At some point you have to decide whether to run your guts out and literally not be able to see straight when you pass the baton; or whether to hold something back to make a better baton-change and enable your team-mate to run a faster time. The value of this sort of decision-making – each individual's contribution to the team – is beyond measure.

This is true when developing a product.  Solution providers are focusing more on how the organization interfaces with partners and clients. When you purchase a product or a service that relies on effective data transfer across the organization, you know how frustrating it can be when those interfaces are cumbersome, inefficient or otherwise broken.  Plug standards into your product strategy.  Develop Interface Agreements.

Thank You for listening.