FeedBurner for Everyone 

As part of my effort to spread, well you know - from my last blog posting, I setup a FeedBurner (ttp://www.feedburner.com) account. 

One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something I like to call, "more for free!" TotalStats and MyBrand, are now free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today.

FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the "Item Views" checkbox to activate these PRO features.

MyBrand (http://www.feedburner.com/fb/a/publishers/mybrand)
The MyBrand service is located under the "My Account" tab after you've signed in. MyBrand lets you maintain consistency between your feed address and your hosted website's domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.chipsofttech.com/brian. To get started with MyBrand, sign into FeedBurner, click the "My Account" link in the upper left-hand corner, and then click "MyBrand". Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you'll be playing around with in order to successfully activate MyBrand.